Promote Vhi’s sponsorship of the Women’s Mini Marathon.
Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini mMarathon 35,000 women all run together as one.
We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.
Final Pieces (OOH)
Team: Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter: Briain Wright Agency Producers: Niamh Skelly & Laurie Easterby Director: Matthieu Chardon Assistant Director: Owen Costello Editor: Peter Madden