Vhi Women's Mini Marathon - We Run Together

Brief: Promote Vhi’s sponsorship of the Women’s Mini Marathon. Idea: Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini mMarathon 35,000 women all run together as one. Execution: We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.

Final Pieces (OOH)

Team:
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter: Briain Wright
Agency Producers: Niamh Skelly & Laurie Easterby
Director: Matthieu Chardon
Assistant Director: Owen Costello
Editor: Peter Madden

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