Create awareness for Tg4's support of Bliain Na Gaeilge - the year of the Irish language.
We want to open up the language to more than just fluent speakers. The translation of "I speak Irish" (which is Tá Gaeilge Agam) literally means "I have Irish" or "Irish belongs to me." We want people to take ownership of Irish, no matter how few words of it they can speak.
Using a wide variety of well-known celebrity figures who, sometimes surprisingly, can speak some Irish - each expressing our powerful message "Tá Gaeilge Agam." They are also accompanied by a scale which points to their level of Irish. From Cúpla Focal (a few words) to Líofa (fluent).
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter: Darragh Carey
Design: James Kelleher, Darren O'Driscoll
Photographer: Chris Lindhorst (Blindboy shot by Matthieu Chardon)
Stylist: Lesiele Juliet
Retouching: Floss, Michael Medvedi