Inform people that time is better spent on Irish Rail
Travelling by train is so easy and enjoyable, the only hard bit is getting off.
The train is so good, you won't want to get off
PRINT (FULL OOH + DIGITAL CAMPAIGN)
Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter:Peter Dobbyn Agency Producer: Rachel Murray Director: John Butler Producer: Lorraine Geoghegan Photography: Liam Murphy