Irish Rail - Rediscover The Joy of the Train (Print)
Promote the use of the train for summer family leisure trips
Get people to dip into their memory banks and rediscover the magic of the train for themselves.
Everyone has their own childhood memories and experiences of the train - we wanted to create a campaign centred wholly around nostalgia.
Team: Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter:Peter Dobbyn Illustration: The Red Dress Design: James Kelleher