Neil Hanratty
Creative
Irish Rail
The Joy of the Train
Irish Rail
The Joy of the Train
Irish Rail
The Joy of the Train
A campaign to remind families that summer train trips can be magical. By tapping into the nostalgic memories many people have of childhood train journeys, we brought back the charm and wonder of rail travel.
Through heartwarming and familiar moments with modern families, we showed audiences that taking the train isn’t just about getting to their destination—it’s about rediscovering the magic along the way.
A campaign to remind families that summer train trips can be magical. By tapping into the nostalgic memories many people have of childhood train journeys, we brought back the charm and wonder of rail travel.
Through heartwarming and familiar moments with modern families, we showed audiences that taking the train isn’t just about getting to their destination—it’s about rediscovering the magic along the way.
A campaign to remind families that summer train trips can be magical. By tapping into the nostalgic memories many people have of childhood train journeys, we brought back the charm and wonder of rail travel.
Through heartwarming and familiar moments with modern families, we showed audiences that taking the train isn’t just about getting to their destination—it’s about rediscovering the magic along the way.
Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter:Peter Dobbyn Producer: Rachel Murray Director: P.O.B Production: Motherland Design: James Kelleher
Illustration: The Red Dress
Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter:Peter Dobbyn Producer: Rachel Murray Director: P.O.B Production: Motherland Design: James Kelleher
Illustration: The Red Dress
Creative Director: Carol Lambert Art Director: Neil Hanratty Copywriter:Peter Dobbyn Producer: Rachel Murray Director: P.O.B Production: Motherland Design: James Kelleher
Illustration: The Red Dress