Neil Hanratty
Creative // Strategist
Neil Hanratty
Creative // Strategist
Neil Hanratty
Creative // Strategist
Neil Hanratty
Creative // Strategist
Irish Rail
Students
Irish Rail
Students
Irish Rail
Students
Campaign 1
Campaign 1
Campaign 1
Get Some Luxury
A fun campaign that pastiches the flamboyant world of luxury brand advertising. We encouraged students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train.
Get Some Luxury
A fun campaign that pastiches the flamboyant world of luxury brand advertising. We encouraged students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train.
Get Some Luxury
A fun campaign that pastiches the flamboyant world of luxury brand advertising. We encouraged students to take the train home by reminding them that there is nothing luxurious about college life, but there can be when you take the train.
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty/Carol Lambert Designer: James Kelleher
Photography: Nick & Chloe
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty/Carol Lambert Designer: James Kelleher
Photography: Nick & Chloe
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty/Carol Lambert Designer: James Kelleher
Photography: Nick & Chloe
Awards
ICAD Award - Silver Advertising: Craft - Art Direction for Advertising (Campaign) ICAD Award - Bronze Advertising: Web Film Kinsale Sharks Award - Bronze Film Craft Best Print - bestadsontv.com
Awards
ICAD Award - Silver Advertising: Craft - Art Direction for Advertising (Campaign) ICAD Award - Bronze Advertising: Web Film Kinsale Sharks Award - Bronze Film Craft Best Print - bestadsontv.com
Awards
ICAD Award - Silver Advertising: Craft - Art Direction for Advertising (Campaign) ICAD Award - Bronze Advertising: Web Film Kinsale Sharks Award - Bronze Film Craft Best Print - bestadsontv.com
Campaign 1
Campaign 2
Campaign 2
Campaign 2
Dream Trips
A campaign to help students understand that train rides don't have to be boring. By highlighting the fun and unexpected moments that can happen on every journey with Irish Rail (in a trippy way), we made travel feel like an adventure.
With some wild and wacky interactions, including a shrieking biscuit, we showed students that taking the train isn’t just about getting somewhere—it’s about enjoying the ride.
Dream Trips
A campaign to help students understand that train rides don't have to be boring. By highlighting the fun and unexpected moments that can happen on every journey with Irish Rail (in a trippy way), we made travel feel like an adventure.
With some wild and wacky interactions, including a shrieking biscuit, we showed students that taking the train isn’t just about getting somewhere—it’s about enjoying the ride.
Dream Trips
A campaign to help students understand that train rides don't have to be boring. By highlighting the fun and unexpected moments that can happen on every journey with Irish Rail (in a trippy way), we made travel feel like an adventure.
With some wild and wacky interactions, including a shrieking biscuit, we showed students that taking the train isn’t just about getting somewhere—it’s about enjoying the ride.
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty Designer: James Kelleher
Agency Producer: Niamh Skelly
Director: Bob Gallagher
Production: Invisible Thread
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty Designer: James Kelleher
Agency Producer: Niamh Skelly
Director: Bob Gallagher
Production: Invisible Thread
Creative Director: Carol Lambert Copywriter: Peter Dobbyn Art Director: Neil Hanratty Designer: James Kelleher
Agency Producer: Niamh Skelly
Director: Bob Gallagher
Production: Invisible Thread