Brief Promote Vhi’s sponsorship of the Women’s Mini Marathon. Idea Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini Marathon 35,000 women all run together as one. Execution We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions inspired 4 original artworks celebrating and empowering the runners (and supporting Irish, female artists). These pieces served as the core visual for the campaign, online and offline, – supporting the runners stories, those running on the day and and inspiring more to join the race.