Ahold Delhaize
Ahold Delhaize
The Problem
Ahold Delhaize is the thirteenth largest retailer in the world, operating in more than 25 different countries, serving more than 55 million shoppers across the group a week.
In Europe alone they have numerous brands, all Salesforce customers, under the Ahold Delhaize family.
Our task was to illustrate that we not just understand the complexity of the brands and their future, but can also connect them to provide amazing customer experiences.
The Problem
Ahold Delhaize is the thirteenth largest retailer in the world, operating in more than 25 different countries, serving more than 55 million shoppers across the group a week.
In Europe alone they have numerous brands, all Salesforce customers, under the Ahold Delhaize family.
Our task was to illustrate that we not just understand the complexity of the brands and their future, but can also connect them to provide amazing customer experiences.
Role
Creative Strategy Lead
Creative Director
Design and Demo Build Coordination
Design Thinking Facilitator
The Solution
We focused our solutions around the most important, exciting and future-focused themes, trends and technology that would resonate across grocery, online shopping, drugstore and off-license brands.
With multiple collaboration sessions and deep industry trend research, we brought in both technical and industry experts to ensure our narratives were hyper-focused and hyper-engaging and always connected.
4 key themes that underpinned the overarching vision vision:
- Customer Centricity Unlocked by Data & AI
- Hyper-Personalisation Across Brand
- Employee Engagement and Collaboration
- Speed of Innovation
The Solution
We focused our solutions around the most important, exciting and future-focused themes, trends and technology that would resonate across grocery, online shopping, drugstore and off-license brands.
With multiple collaboration sessions and deep industry trend research, we brought in both technical and industry experts to ensure our narratives were hyper-focused and hyper-engaging and always connected.
4 key themes that underpinned the overarching vision vision:
- Customer Centricity Unlocked by Data & AI
- Hyper-Personalisation Across Brand
- Employee Engagement and Collaboration
- Speed of Innovation
The Execution
Aligned with the key themes, I led our design, video, demo and sales teams in crafting human-centered solutions across multiple brands.
This included creating... a reimagined grocery shopper journey for Delhaize in Belgium... a connected partner experience for Bol.com... the future of a customer engagement for Albert Heijn... and the re-positioning of Etos from drug story to a trusted wellbeing provider in the Netherlands.
The Execution
Aligned with the key themes, I led our design, video, demo and sales teams in crafting human-centered solutions across multiple brands.
This included creating... a reimagined grocery shopper journey for Delhaize in Belgium... a connected partner experience for Bol.com... the future of a customer engagement for Albert Heijn... and the re-positioning of Etos from drug story to a trusted wellbeing provider in the Netherlands.
The Outcome
These connected, emotive visions resulted in a deepenedrelationship with and increased involvement of Ahold Delhaize with Salesforce.
Our innovation-first, future-looking approach has opened up multiple new avenues of exploration across previously untapped product and solution spaces. To date, this visions are connect over $50m of deal pipeline