Irish Rail - Rediscover The Joy of the Train (Print)

Brief: Promote the use of the train for summer family leisure trips Idea: Get people to dip into their memory banks and rediscover the magic of the train for themselves. Execution: Everyone has their own childhood memories and experiences of the train - we wanted to create a campaign centred wholly around nostalgia.

Team:
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter:Peter Dobbyn
Illustration: The Red Dress
Design: James Kelleher

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