Team
Shay Madden (creative director)
Avril Delaney (copywriter)
Shay Madden (creative director)
Avril Delaney (copywriter)
Paddy Breathnach (Director)
Kevin Griffin (Photographer)
Kevin Griffin (Photographer)
Brief: Introduce the new Liberty Insurance sponsorship of GAA hurling and camogie. Idea: The sponsorship of both hurling & camogie highlights the parallels between the two games Execution: Illustrate that the two sports are now represented equally, in skillset and sponsorship.