Team:
Creative Director: Carol Lambert
Art Director: Neil Hanratty
Copywriter:Peter Dobbyn
Producer: Rachel Murray
Director: P.O.B
Production: Motherland
Design: James Kelleher
Brief: Promote the use of the train for summer family leisure trips. Idea: Get people to dip into their memory banks and rediscover the magic of the train for themselves. Execution: Everyone has their own childhood memories and experiences of the train - we wanted to create a campaign centred wholly around nostalgia.